A modern multi-tenant CRM platform designed to streamline leads management, manage appointment,manage all social media in one place.
A modern multi-tenant CRM platform designed to streamline leads management, manage appointment,manage all social media in one place.
A modern multi-tenant CRM platform designed to streamline leads management, manage appointment,manage all social media in one place.
(A Pixels and Grids Case Study)
A visionary B2B SaaS startup approached Pixels and Grids to escape the constraints of Zoho CRM and build a future-proof, monetizable CRM ecosystem. Their goals were threefold:
Using Next.js, MongoDB, Prisma, and TailwindCSS, we engineered a scalable CRM with dynamic analytics, no-code tools, and social integrations. Within 90 days of launch, the platform achieved 50% higher user engagement, seamless Zoho migration, and generated recurring revenue through razorpay-powered subscriptions.
Challenge | Zoho Limitation | Business Impact |
---|---|---|
Scalability | Monolithic architecture | Couldn’t support concurrent SMB tenants |
Customization | Inflexible modules | Forced "one-size-fits-all" client experiences |
Monetization | No native subscription engine | Missed SaaS revenue opportunities |
Social Integration | Surface-level APIs | Leads trapped in siloed platforms |
Data Ownership | Vendor lock-in | Inability to innovate or pivot quickly |
// Prisma schema for tenant isolation
model Company {
id String @id @default(uuid()) @map("_id")
name String?
logo String?
slug String @unique
email String?
phone String?
address String?
city String?
zipCode String?
users User[]
accounts Account[]
// Custom branding fields
primaryColor String @default("#2563eb")
logoUrl String?
}
Real-time dashboards with 3-tier data hierarchy:
Timeline: 0 → MVP in 5 months
Metric | Pre-Launch | Post-Launch (90 Days) | Delta |
---|---|---|---|
User Engagement | 34% (Zoho) | 84% | +50% |
Lead Capture Time | 48 hrs | 2.7 hrs | -94% |
New Tenant Setup | 2 weeks | 20 mins | -99% |
Revenue Streams | None | 3-tier MRR model | $0→$72K MRR |
"Building vertically (deep CRM) + horizontally (no-code tools) created defensible differentiation against giants like HubSpot."
This project transformed the client from Zoho consumers to SaaS innovators. By architecting an open, extensible platform with:
...they unlocked a self-reinforcing ecosystem where:
The result? A product-led growth machine serving 140+ SMBs today, with 30% MoM tenant growth – proving that with strategic technology partnership, category creation is possible.
Choose between our fixed pricing packages or flexible retainer model
Perfect for small projects with clear requirements
Ideal for medium-sized projects
For complex projects with premium service